Don’t you love the Internet? It makes mountains out of mole hills, and can turn a quick fad into a worldwide phenomenon.

Case in point: The Ice Bucket Challenge. At least this time an Internet frenzy lead to the ALS Association raising more than $70 million for research and care for people afflicted with Lou Gerhig’s Disease.

The Ice Bucket Challenge is a simple concept: A person challenges their friends to either give money to ALS or dump a bucket of icy water over their heads. In addition to the countless everyday people who have taken the challenge and/or donated money, dozens of celebrities in the United States and Britain have challenged each other and posted their videos online.

The guests and hosts of the “Jimmy Fallon Show” are a fun example of how the challenge works:

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