Highlights From #MnACE Social Networking Talk


Nearly 70 professionals gathered in person and on Twitter to discuss “Using Online Networking to Create Real-World Relationships” Friday. The conversation among HR professionals, recruiters, and college staff members focused on how organizations can best use social networking tools to connect with young professionals.

Panelists:

1.    Denise Felder, MnCareers Editor, @DeniseMpls

2.    Diane Kulseth, Social Media/Content Strategy Intern at Three Deep Marketing, @DianeKulseth

3.    Allison Lewis, Outreach Coordinator at Hennepin Technical College, @HTCHammerhead

4.    Karen Underhill, Learning & Development Consultant at MN Dept. of Natural Resources, @OpenToPurpose

Highlights of the #MnACE social networking conversation:

What tips do you have for graduates connecting with HR online?#MnACE

How can employers recruit candidates using Twitter? #MnACE

  • @soapboxholland Show up, you have to play to win! If u don’t have a presence in social media then graduates are less likely to find u
  • @dwisniewski  Twitter is a good place to create awareness of a position – it should be used as a starting place.
  • @DirectEmployers You can post job openings one time on several different platforms with tools like Hootsuite and by leveraging RSS feeds.
  • @dwisniewski it is a great way to reach passive candidates, but must be done courteously – respect the candidate!

How did you learn the tricks of each social media (ex: Twitter hashtags) #MnACE

  • @morriswm I take two approaches: 1. show them news feeds and updates from people who are interesting or funny content …”
  • @morriswm: 2. assure them that they don’t need to read every tweet in the timeline. It’s OK to dip in & out when as you have time.”
  • @dianekulseth social media efforts can take a lot less time by scheduling posts via aggregators and set alerts for mentions to engage w/ audience
  • @DistanceMN RT @iseekMN: The key to making Twitter work for you is to use hashtags in the #jobsearch, hence #MnACE
  • @MnLCAdvising #Hashtags are key!!!
  • @soapboxholland  when I see something new in social (hashtags) I research on internet to learn the how’s and why’s
  • @opentopurpose I took a few workshops from the marketing association a MN AMA, watched others and experimented
  • @dianekulseth At #MnACE there seems to be a common misconception that Twitter users share personal daily routine details, what do you think?
  • @dwisniewski nothing is more annoying then the tweets or posts about personal routines.
  • @broegge For Twitter, focus on professional. Put in bio the topics you’ll tweet about. Avoid “life casting” (posting personal stuff).
  • @soapboxholland I am friends with colleagues on Facebook w/ the disclaimer that this is a personal account & will express my personality

Other Comments #MnACE

  • @DirectEmployers It can be eye opening to Google yourself or use pipl.com. What kind of impression does your online footprint leave?
  • @dwisniewski  be aware of your online image/brand – ask yourself, what will HR see or read if they connect to me?
  • @DirectEmployers see if your contact has preferred channel of communication. They may check 1 platform more often or prefer email.
  • @dianekulseth Denise quoting from @girlmeetsgeek: linked in is the office, twitter is the water cooler, and Facebook is the bar
  • @dwisniewski certain industries gravitate to certain tools – find out which is best first!
  • @opentopurpose If you are new to social media, my advice is to build your profile or brand before connecting to others and have a strategy
  • @dwisniewski @opentopurpose – completely agree – people need to know why they would network with you – your profile/brand should do that!
  • @DirectEmployers Great benefit in using social media is the real-time communication provides info quickly & allows for instant feedback
  • @dwisniewski Don’t just network with your friends or co-workers – ask them to introduce you to people in their network.
  • @broegge Twitter is 100% public and archived by Library of Congress. Be careful what you tweet, could come back to haunt you.

Handouts from Event:

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