Nearly 70 professionals gathered in person and on Twitter to discuss “Using Online Networking to Create Real-World Relationships” Friday. The conversation among HR professionals, recruiters, and college staff members focused on how organizations can best use social networking tools to connect with young professionals.
Panelists:
1. Denise Felder, MnCareers Editor, @DeniseMpls
2. Diane Kulseth, Social Media/Content Strategy Intern at Three Deep Marketing, @DianeKulseth
3. Allison Lewis, Outreach Coordinator at Hennepin Technical College, @HTCHammerhead
4. Karen Underhill, Learning & Development Consultant at MN Dept. of Natural Resources, @OpenToPurpose
Highlights of the #MnACE social networking conversation:
What tips do you have for graduates connecting with HR online?#MnACE
- @soapboxholland Set up Google alerts, use SocialMention.com, check YouTube see if they have a channel, look for their company on LinkedIn
- @iseekMN Search for tweets with certain job titles or send a link to your resume in a tweet http://bit.ly/ga5DpV
- @opentopurpose I attend professional events, often people give out business cards and then I connect on LinkedIn where we talk further about topics
- @soapboxholland GetSatisfaction.com, GlassDoor.com, Yelp.com as well as searchtwitter.com to get more information about employers
- @iseekMN Follow your industry-specific experts on http://bit.ly/3iMSl5 to keep up to date
- @broegge Search Twitter to see what people are saying about the employer. Do they like working there? Do they dislike it?
- @iseekMN http://linkd.in/cNESQV groups are good places to ask questions and find out about job leads
- @DirectEmployers Many of our employees & Member companies like LinkedIn because it’s primarily for business and professional networking
- @broegge Twitter is more business-oriented than other social network sites. Try using Twitter to cultivate a professional image.
How can employers recruit candidates using Twitter? #MnACE
- @soapboxholland Show up, you have to play to win! If u don’t have a presence in social media then graduates are less likely to find u
- @dwisniewski Twitter is a good place to create awareness of a position – it should be used as a starting place.
- @DirectEmployers You can post job openings one time on several different platforms with tools like Hootsuite and by leveraging RSS feeds.
- @dwisniewski it is a great way to reach passive candidates, but must be done courteously – respect the candidate!
How did you learn the tricks of each social media (ex: Twitter hashtags) #MnACE
- @morriswm I take two approaches: 1. show them news feeds and updates from people who are interesting or funny content …”
- @morriswm: 2. assure them that they don’t need to read every tweet in the timeline. It’s OK to dip in & out when as you have time.”
- @dianekulseth social media efforts can take a lot less time by scheduling posts via aggregators and set alerts for mentions to engage w/ audience
- @DistanceMN RT @iseekMN: The key to making Twitter work for you is to use hashtags in the #jobsearch, hence #MnACE
- @MnLCAdvising #Hashtags are key!!!
- @soapboxholland when I see something new in social (hashtags) I research on internet to learn the how’s and why’s
- @opentopurpose I took a few workshops from the marketing association a MN AMA, watched others and experimented
- @dianekulseth At #MnACE there seems to be a common misconception that Twitter users share personal daily routine details, what do you think?
- @dwisniewski nothing is more annoying then the tweets or posts about personal routines.
- @broegge For Twitter, focus on professional. Put in bio the topics you’ll tweet about. Avoid “life casting” (posting personal stuff).
- @soapboxholland I am friends with colleagues on Facebook w/ the disclaimer that this is a personal account & will express my personality
Other Comments #MnACE
- @DirectEmployers It can be eye opening to Google yourself or use pipl.com. What kind of impression does your online footprint leave?
- @dwisniewski be aware of your online image/brand – ask yourself, what will HR see or read if they connect to me?
- @DirectEmployers see if your contact has preferred channel of communication. They may check 1 platform more often or prefer email.
- @dianekulseth Denise quoting from @girlmeetsgeek: linked in is the office, twitter is the water cooler, and Facebook is the bar
- @dwisniewski certain industries gravitate to certain tools – find out which is best first!
- @opentopurpose If you are new to social media, my advice is to build your profile or brand before connecting to others and have a strategy
- @dwisniewski @opentopurpose – completely agree – people need to know why they would network with you – your profile/brand should do that!
- @DirectEmployers Great benefit in using social media is the real-time communication provides info quickly & allows for instant feedback
- @dwisniewski Don’t just network with your friends or co-workers – ask them to introduce you to people in their network.
- @broegge Twitter is 100% public and archived by Library of Congress. Be careful what you tweet, could come back to haunt you.
Handouts from Event:
- Denise Felder’s Social Networking & Personal Branding Tips
- Diane Kulseth’s Networking Tips & Best Practices for Students
- Karen Underhill’s Best Practices When Using Social Media
DeniseMpls Career Services 
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